Bud Light

Comprehensive digital strategy + vision and creative direction for BudLight.com and digital initiatives

Bud Light had developed a new brand platform around friendship and quality but had no idea how to embody that in digital. Their digital efforts overall were cluttered with old tactics and out of sync with current consumer behavior. We pitched for their Digital Strategy AOR business, won the account, and then got to work.

Over the next few months we conducted a lot of primary and secondary research around target demos for Bud Light, and developed a comprehensive digital playbook and roadmap to bring the brand up to speed. This included an overhaul of their digital ecosystem, a website redesign, CRM initiatives, digital styleguide and email strategy. We also created a vision for Bud Light's digital efforts going forward across new technology platforms including a pilot program for their connected products.

Today we're a retained and ongoing strategic and executional partner.