Edmunds
Full brand refresh, Edmunds.com vision and creative direction, and 360˚ campaign development for the longtime auto experts
Edmunds had lost some of it's human side. They were renowned for their expertise but in recent years had focused more on conversion and surfacing piles of data. They needed to put a focus back on the expert advice they could provide.
We developed a new brand vision for Edmunds including brand language, tone and personality, logo, color palette, type, photography and iconography that layered in the human aspect of their business. At the same time we developed vision, creative, and full UX for a new Edmunds.com that brought the new brand to life. Shortly after that we began developing 360˚ campaigns that rolled out the new brand personality across all channels.
“RED just immersed themselves and became like a car company, and they helped us figure out how people were going to find their perfect car.”
“Edmunds.com had a 30% lift within the first month following its launch. ”
