Ferrari

Social campaign development, product vision and creative direction for Ferrari

Ferrari's Formula 1 team was looking to try new things with social (Ferrari had historically been extremely buttoned up and reserved when it came to social content). What we found was that fans of their F1 team were desperately wanting more access to the brand and the team. They wanted a behind-the-scenes look at the people, technology, racers and heritage that make Ferrari what it is.

We worked closely with the Scuderia Ferrari team to develop a social campaign, content strategy, gamification layer and app that would bring the fans closer in. And we got to eat the team's private parmesan cheese imported from Italy while doing it.