Ford

Creative direction and execution of the Ford Mustang Customizer + F150 and Super Duty Experiences

A bit of a throwback, but Ford asked us to re-concept and redesign their Ford Mustang Customizer experience on Ford.com. We added a serious gamification layer and introduced a sweepstakes where the creators of the most popular custom Mustangs would actually win a real-life version of their car. Over 10 million custom Mustangs were created and four lucky users are now driving the Mustang of their dreams.

We also designed and built various pages and sites for their F150 and Super Duty truck lines.