Virgin Galactic

Vision, content strategy, and creative direction for VirginGalactic.com

Virgin Galactic is going to make headlines in 2018 and 2019. After a catastrophic crash a few years ago they've been quietly rebuilding their space program and are now ready to resume powered test flights to space. They have ambitious goals to send Sir Richard Branson to space within a year. In preparation for their coming out party, they needed their brand expression and their website to look and act the part.

Knowing that they would be attracting a more casual audience than their usual trickle of space geeks, we created a vision for their messaging and website that would appeal to a broad audience. We brought in Microsoft to help push what was possible with web technology including WebVR and 360˚ audio. And we built a premium, polished site that tells the story they want the world to know.