Oink

Brand development, product and consumer strategy, product vision and creative direction for the kids banking startup

Oink is a startup that wants to bring financial savviness to kids, and it has some heavy hitters, including the director of HyperLoop, pushing it forward. They had a unique audience and monetization model in place but they needed a brand and a product vision to move forward.

We did a ton of primary and secondary research into kids, teens and parents and surfaced the insights needed to build a brand and product that would resonate (and monetize) with their target demo. From there we developed a full brand package, a complete product vision for the Oink app, and a physical product extension that leverages conversation UI and AI to make the experience as seemless as possible for kids.